Creating video, music, and podcast content to share on YouTube is a good idea, as it’s the 2nd most popular website in the world and the US, and by far the most popular social video platform online, yet creators can also syndicate their content to other social video platforms to get more views and online traction. Let’s discuss the benefits of syndication and examine 7 social video platforms to syndicate content with.
Syndication isn’t something I’ve been doing for very long; in fact, I only committed to the idea a few months ago when trying to expand my online network. This means I wasn’t using this method for the first 4 or 5 years of my blogging and YouTube efforts.
Syndication can be a powerful way to bring attention to a creator’s content, website, and channel. The impact of syndicated content depends on the popularity of the platforms, how many followers a creator has on them, and the content itself.
The downside of syndication is the time it takes to manage and publish content on multiple platforms. This can be streamlined in some cases, yet it still takes time and effort to create a profile, learn the ropes, and build a community with each platform.
Unless a creator is super popular on one platform and can drive followers over to the others, or their content is more palatable for a larger audience, then building up followers on each syndicated platform is a long-term strategy. Yet, even without followers, the main metric to note is Views; the syndicated content must get enough views to make it worthwhile.
With that said, I wanted to share 7 social video platforms creators can use to make their home base and/or syndicate their content with. The numbers in the parentheses are the website’s Alexa rankings. Also, they’re listed in order of my preference.
1. YouTube (#2 world, #2 US)
I started my main YouTube channel Feb. 24, 2011, and have since started 3 more channels. With only 144 subscribers on my main and 59 on the one associated with this blog, I’m not a YouTube sensation by any means. Regardless, I appreciate all 50,000 or so views my 60 or so videos have received.
YouTube does censor and repress certain channels and topics, yet, overall, it still offers creators the best place to upload their video content. Their live feature can also be used to gain more views and subscribers.
2. BitChute (#7,600 world, #3,276 US)
Don’t let the sorta high rankings fool you, this social video platform offers creators a great place to syndicate their content. For some reason, many of my syndicated videos on BitChute outperform my YouTube videos.
So far, after two months, I’ve uploaded 16 videos, gained 6 subscribers, had two comments, and received 1,040 views. This is all bonus engagement from syndicating my content; also, I’ve spent very little time here building my account.
As for monetization, they do give creators a money badge on their videos so people can support them through PayPal, etc. Also, there are no limitations on the number of uploads for creators.
3. Daily Motion (#134 world, #194 US)
Although my experience with Daily Motion hasn’t been great so far, it’s a very popular video platform in the world and US, making it a solid place to syndicate video content.
Creators can upload unlimited videos, yet they must be under 60 minutes long. There’s also a monetization program when videos are embedded on other sites.
The problems I have with DM is the limited functionality of the profile, glitches and errors with uploads, and the lack of engagement.
For me, so far, it’s a toss-up on whether this site is worth the time and effort it takes to syndicate, as many of the uploads fail and the 2 videos I did manage to get up have only received 9 total views — and no followers so far.
Still, even with my poor start here, I believe there’s a lot of potential with Daily Motion, as it does get 300 million visitors and 3.5 billion views each month.
4. Vimeo (#142, #98 US)
Even more popular than Daily Motion, Vimeo is another solid place creators can syndicate their content. The downside is any significant use comes with a monthly cost for data storage; free accounts come with 5GB storage, yet when creators use more than this they’ll pay anywhere from $7 to $75/month (billed annually) for an upgraded account — Plus gives 250 GB/year, Pro 1TB/year…
Vimeo is a quality site, yet is used more by established brands to showcase music videos, stories, etc. Basically, this site requires creators to spend at least $84/year to get the functions (stats) and storage needed to really build it.
So far, I’ve uploaded two videos and generated one play and no followers, and I think the one play was me. Vimeo has lots of potential, yet may require an investment to really benefit from.
5. Brighteon (#34k world, #9k US)
I just heard about this video platform a week or so ago from an article onNatural News. The article shared a playlist on Brighteon about the dangers of vaccines, which YouTube won’t allow on their platform. Already, this is a good sign for creators who like to speak the truth uncensored.
The rankings are decent considering it’s a newer platform and the layout is user-friendly, yet the creator’s profiles are limited, with no description, about page, or links. This is a good platform for videos that YouTube and other platforms may censor, as it has a conservative, freedom of speech theme to it.
6. DTube (#35k world, #16k US)
This is another video platform outside the box of YouTube, Vimeo, and Daily Motion. Its rankings are similar to Brighteon, which means good enough to generate some decent views with syndication.
What makes DTube different than the others on this list is it’s built on the blockchain system, namely STEEM blockchain. This crypto-decentralized video platform is ad-free and gives creators a chance to earn cryptocurrency.
I haven’t yet started using DTube yet, although, I’ve started an account at Steemit and Minds.com, which run on the same alternative money incentive. It may take a little research and study to understand how the blockchain works, yet in the meantime, creators can use this site to syndicate their video content and gain views.
7. Live Leak (#1,685 world, #770 US)
Last, but not least, is Live Leak, a lively video platform creators can use to syndicate their content and gain extra views. This platform is geared towards news and politics, yet has topics for almost anything creators want to upload.
The functionality of the site is somewhat archaic and limited, yet users do get a nice profile section with live links and a description. They also allow creators to have a donate button on their profile and videos, and they give a decent amount of stats.
My experience on Live Leak is short and not so sweet. The first video I “leaked” went nearly viral, gaining over 600 views and 30 comments in the first two hours. The problem was it was stirring up a lot of anger toward me and the topic, which was about Trump Deceiving Futurist Christians (Evangelicals).
Well, eventually, I earned more down votes than good votes and was basically doomed from there. The next day I downloaded another video, yet noticed it wasn’t working right. Soon after I wasn’t able to sign in again, as my username and password would just sign me in as a guest. My profile and two videos are still there, yet no-one can comment on them, the Trump video now has nearly 1,100 views.
This can be a really good site for syndicating content if creators can make it past the community test, which is made up of a mixed bag of lively characters, to say the least.
These 7 social video platforms to syndicate content with can be used by creators to expand their networks and gain online traction. Although it does take time to build and syndicate video content, creators will benefit from gaining an expanded audience and generating more views. Most of these social video platforms also have monetization capabilities.
This list is just what I’ve found, there very well might be others I didn’t list; readers are welcome to leave them in the comments. There are also other syndication strategies, such as putting videos in an article and syndicating them with article/blogging platforms, social media live videos, and online publications.
Just remember, we all have to start from somewhere and everyone’s path is different. The important part is keeping the right perspective and not allowing the online world to consume our real lives. As for Christians, this means praying and asking God for guidance with all our online efforts.
Originally published at A Writer’s Review Jan. 27, 2019